We're all about tasty.
Finding Inspiration in Every Bite
Essence started with a vision to help connect local Madison area businesses with the content creation services that they deserve. We're a bold, proudly women-owned Wisconsin business into big flavors and the thrill of adapting to new challenges. Social media can be scrumptiously fun, don't you think?
Our Story
Becca, the founder of Essence, started managing social media accounts while she was at UW-Milwaukee. Her major was Journalism, but instructors encouraged her to explore every kind of media she could. She applied to be a Social Media Intern for a start up clothing brand and got it! She learned a ton and had a great experience and eventually transferred to UW-Madison where she received her BA in Journalism.
Becca landed her first Social Media Management role shortly after graduating. It was here that she nurtured and grew an Instagram account from 8K to nearly 50K followers. It was all good until she slowly started to realize maybe the corporate 9-5 life wasn't exactly her speed.
She took a gamble and switched things up by taking a job as a Prep Cook to pay the bills, and stoke her passion for cooking. The job was exactly what she needed to work independently and get clear about her priorities. Eventually, her boss checked in about her past experience managing social media accounts, and that is where the idea to start Essence really began.
She made videos detailing prep work with various sauces, salsas and other things for the restaurant, and people really liked them. One of the videos got 255K views over night, and that's when she really started to realize that cooking up content was something she really liked to do.
After some planning and consideration, Essence Social Media Management was born! Why the name Essence? Well, to us every business worth supporting has a soul, a set of core values and ideas, a vibe (as us millennials like to say), an essence.
